Often, they are looking for factual, more journalistic prose. For some, third person points of view come naturally; others must practice it. All good writing handbooks have sections discussing these different modes, and it is well worth your time to study and master them. Versatility will be your reward, and versatile freelancers get more opportunities to win bids.
Keywords
At this point, the web probably contains hundreds of millions of articles. Part of your job as a web writer is to make your article does not get lost in the haystack. It must be the needle that gets found. The best way to make it easy for someone to discover your great article is by working suitable keywords into your content, so that someone who searches for, say, “best orange racing bike” will find your review article, rather than go read a different article about “taking oranges on bike races to maintain hydration.”
Conduct research on the term “keyword density.” Learn the ins and out of its strategy. Most article publication sites recommend- and some absolutely insist- that your article feature a stated keyword density. Numerous free tools are available to help ensure that your content meets the keyword density requirements of a given publisher or employer.
Hyperlinks, URL’s and Anchor Text
Today’s writer must learn how to embed hyperlinks into his text, and how to control the action a browser must take when following a hyperlink in the text. Do you want the link to open in a new window? The same window? Does it need to open a video player? Double-check all embedded links to make sure that they are “live.” “Dead” or broken links are those that do not lead where they are supposed to, and not only frustrate to your readers, but get your article flagged by an editor, who will insist on revision.
Short Paragraphs
Recent studies indicate that, when reading online, we prefer short paragraphs. Strive to compose brief, informative prose. Punchy paragraphs hold a web reader's attention. Break long articles into shorter sections. Use subheadings.
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