When Perseus Publishing asked me to write a book on weblogs, I
laughed. A book about weblogs? Everything you need to know is on the
web!
But the more I thought about it, the more I realized how much I've
learned since I started my site in 1999 — some of which is so obvious to
experienced online denizens it doesn't seem worth explaining, but that
as a newcomer I wouldn't have known to ask. Thus the weblog handbook was
born.
I arranged the book in roughly the order I expect most people
approach the subject, first explaining what weblogs are and why anyone
would want to read or maintain one, and then moving through more
practical considerations: how to choose a tool to update your site, how
to make your weblog stand out, and how to attract an audience. I answer
commonly asked questions about weblog etiquette, explain what you need
to know about living online, and give you some suggestions for dealing
with burn-out. In short, I've done my best to get everything I know
about maintaining a weblog — any kind of weblog — onto the page so that
you can benefit from my experience.
“ This book almost rivals Strunk and White's Elements of Style in eloquence and utility. ” — Herkimer- Perkins
I also tried to place weblogs into a larger cultural and media
context. In doing so, I explore the weblog's relationship to journalism,
discuss the cultural context from which weblogs emerged, and examine
the ways in which the community defined itself. I start the book with an
explanation of the form and end with an examination of the emergence of
the early weblog community in relation to pre-existing online culture,
the ways in which old-media paradigms have informed perceptions and
practitioners of the form, and the state of the Weblog Nation in 2002.
advance praise:
Douglas Rushkoff
— “The weblog represents the Internet at its best: thousands of
authors on a single network, sharing their experiences of the world we
all live in. This passionate guide to the joy of weblogging got me off
my duff and writing my own. May it do the same for you.”
Jon Katz
— “The weblog has enormous consequences for media, marketing,
community, and what we used to call journalism. In her readable and
useful handbook, Rebecca Blood has written one of the first—and by far
the best—explanations of why we should care about this vibrant, organic
and fiercely individualistic community. Whether you want to start one,
join one, or understand the many profound implications of the blog, this
book is the best place to start.”
David Weinberger
— “From one of the original webloggers comes not just a How-To but also
a What-to, Why-to and a So-what that focuses not on the mechanics but
on helping you become a valued member of this important new global
community.”
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